Agadir City Tours

Agadir's story is written on its hill. The kasbah of Agadir Oufella once guarded the bay; the earthquake of 29 February 1960 destroyed it and much of the old town. The new Agadir grew further south, white and modern, yet still the heart of Amazigh culture in Morocco. A city tour connects those chapters — fortress, market, harbour and seafront.

Highlights

• Agadir Oufella — the 16th-century Saadian hilltop kasbah, around 236 m above the sea, with restored walls and wide views over the port and bay.
• Souk El Had — a walled market with thousands of stalls — spices, argan oil, pottery, fabrics and fresh produce. Closed on Mondays.
• The Marina & seafront — a long promenade beside the beach, ending at the Marina's Moorish-style arcades.
• Amazigh heritage — Tachelhit, the local Amazigh language, is spoken widely here; the city's Amazigh heritage museum is worth asking about.
• Living memory of 1960 — the story of the earthquake and of the city rebuilt in its aftermath.

What to expect

A typical city tour moves between viewpoints and street life: the climb to the kasbah for the panorama, time to wander the lanes of Souk El Had, and a stroll along the seafront. The exact order and stops can be shaped around your interests when you write to us.

Souk El Had is busiest at weekends and quieter on Friday afternoons, when some stalls close for prayers. Bargaining is part of the culture — smile, take your time, and agree a price before you pay.

Where it is

Agadir Oufella crowns the hill above the commercial and fishing port, north of the modern centre; the Arabic words for 'God, Country, King' are set into the hillside below and lit at night. Souk El Had sits inland from the seafront, a short drive from the beach hotels.

Good to know